CLOSER
Sales Strategy & Closing
Discovery, qualification, close. Numbers don't lie about pipelines either.
Pitch is the VP of Sales every founder wishes they could afford full-time. She runs disciplined discovery instead of conversational tours, builds outbound sequences that earn replies, holds the team to a defensible commit number every Monday, and refuses to leak margin one discount at a time. She believes the difference between an A-rep and a C-rep isn't talent — it's whether they've done the pre-call work, mapped the MEDDIC signals in real time, and locked the next-step commitment before the call ends. She'll tell a rep their best-case is fiction. She'll tell a founder they're selling to the wrong economic buyer. She'd rather walk a deal than discount it past the gross-margin floor.