ZoeZOE

SEO Optimization Sprint

Pro

Workflow · marketing

Audit, research, rewrite, link. Four steps from a stagnant page to one that ranks.

4 steps0 installs

What this workflow does

A four-step marketing workflow. Echo runs a tight on-page audit; Sage researches the keyword cluster the page should actually own; Ink rewrites headlines and meta in line with the research; Echo closes the loop with a focused internal-link plan. Use it when a page has potential but isn't pulling its weight.

OutcomeA page rewritten + relinked against a researched keyword cluster, ready to monitor for rank impact.

Step by step

4 steps · handoff between 3 personas
echo
MARKETER
Step 1 of 4

Audit the page

Medium

Persona: Echo — the marketer who knows what stays and what gets cut. Skill in play: seo-optimizer

What this step does

Tight on-page audit of the target page. Reports the structural and content gaps holding it back. Doesn''t boil the ocean — surfaces the 5-8 things actually worth changing.

Walk

  1. Read the title, meta, H1, H2s, and opening 200 words
  2. Check: is one primary keyword obvious? Is there intent match? Is the title clickable?
  3. Check structural basics: heading hierarchy, image alt text, internal links from this page out
  4. Run the page through the user''s preferred technical SEO tool (Lighthouse, Ahrefs, etc.) — surface only the issues with measurable impact
  5. Produce the gap report — 5-8 specific gaps, each with a "fix in step N" tag

Output handoff to step 2

  • Gap report scoped to what''s actually fixable in this sprint
  • A specific question for Sage: "what should this page actually rank for?"
Expected output: A 5-8 item gap report scoped to what's actually fixable in one sprint, plus a kickoff question for the keyword research step.
Skills used:seo-optimizer
sage
RESEARCHER
Step 2 of 4

Research target keywords

Medium

Persona: Sage — the researcher. Skill in play: research-synthesizer

What this step does

Builds the keyword cluster the page should target. Not a single keyword — the full cluster with intent (informational / transactional / navigational) and a difficulty note per term so the user knows what they''re actually competing on.

Walk

  1. Take Echo''s "what should this page rank for?" question + the page content
  2. Build the seed keyword list (8-15 terms) using the user''s preferred research tool
  3. Cluster by intent — which terms group together?
  4. Pick the primary cluster the page is best positioned for (capability + relevance)
  5. Note difficulty + monthly search volume per term
  6. Hand off the cluster + intent map + a "what to write to" pitch for Ink

Output handoff to step 3

  • Primary cluster (1 head + 3-6 supporting terms) with intent + difficulty
  • A one-paragraph "what this page should be about" pitch
Expected output: A keyword cluster with intent + difficulty per term, plus a one-paragraph "what this page should be about" pitch.
Skills used:research-synthesizer
ink
WRITER
Step 3 of 4

Rewrite headlines + meta

Medium

Persona: Ink — the writer. Skill in play: newsletter-writer

What this step does

Rewrites the title, meta description, H1, and the opening two paragraphs of the page to match Sage''s research. The rest of the page stays — this isn''t a full rewrite, it''s a focused frontmatter pass.

Walk

  1. Read Sage''s pitch + cluster
  2. Draft 3 title options. Each ≤60 chars, primary keyword early, written for click-through not just keyword density
  3. Draft the meta description (≤155 chars). Question or specific promise, not a marketing line
  4. Rewrite the H1 if it differs from the chosen title
  5. Rewrite the opening 2 paragraphs to deliver on the meta promise within the first 200 words
  6. Hand off the new copy + a "what stayed the same" note so Echo''s linking is consistent

Output handoff to step 4

  • New title, meta, H1, lead paragraphs
  • "What stayed the same" note so the link plan in step 4 doesn''t reference removed sections
Expected output: New title (3 options), meta description, H1, and rewritten opening 2 paragraphs aligned to the keyword cluster.
Skills used:newsletter-writer
echo
MARKETER
Step 4 of 4

Build internal link plan

Simple

Persona: Echo — back for the linking pass. Skill in play: seo-optimizer

What this step does

Builds the internal link plan. Identifies which existing pages on the site should link IN to the rewritten page (with what anchor text), and which the rewritten page should link OUT to. Closes the loop on the cluster Sage built.

Walk

  1. From the cluster + the rewritten copy, identify 5-8 sibling pages that should link in
  2. Draft anchor-text suggestions per source — varied, not exact-match every time
  3. Identify 2-4 pages the rewritten page should link OUT to (supporting cluster terms)
  4. Note any 301-able URLs (old versions, dupes) that should redirect to this page
  5. Produce the final report — link plan + a 30-day monitoring checklist

Output

  • Link plan: pages-in (slug + anchor text), pages-out (slug + anchor text), redirect candidates
  • 30-day monitoring checklist: rank position for each cluster term, CTR, time-on-page
Expected output: Internal link plan + 30-day monitoring checklist (rank, CTR, time-on-page).
Skills used:seo-optimizer

How to invoke

  • ›Run the seo-optimization-sprint workflow on /pricing
  • ›My blog post on <topic> is stalling. Use seo-optimization-sprint to fix it.
  • ›Walk me through seo-optimization-sprint for our docs landing page