Browse the Library

## What it does Designs packaging and price tiers grounded in actual willingness-to-pay data, not founder gut. Runs structured price tests (van Westendorp, Gabor-Granger, conjoint), models elasticity,

## What it does The deal-desk function packaged. When a rep asks for a discount, payment terms, or a contract carve-out, this is the framework for saying yes or no with math. Analyzes the ask against